Bringing New Life to an Established Accountancy Practice
Organisation
Business
Deliverables
Brand Refresh
Website Design
Marketing Design
Email Signatures
Industry
Accountancy
Amos Accountancy is an established accountancy business in Swadlincote founded by Lisa Amos. Their logo had been created Emma Wallbank, who is also a founder of Oodles Creative Solutions. After many successful years using the original brand, Lisa felt it needed an update and got in touch to see what we could do.
Lisa didn't want a full change due to how much change would be needed across the business if that was done, however she did feel that it needed to evolve and grow. She also requested for an updated website using the evolved brand. We decided to set up a new website in Wix Studio, where Lisa could take over some management if needed or to come back to us for future updates.
Modernising an Established Brand Without Losing Its Identity
Amos Accountancy had built a strong reputation with its clients, but its branding and website no longer reflected the professionalism and quality of service the business provides. The existing online presence lacked consistency and opportunities to engage potential customers, while the website structure could be improved to create a smoother customer journey.
The challenge was to refresh the brand and digital presence in a way that felt modern and approachable, whilst retaining the trust and recognition already associated with the business.
Creating a Cohesive Brand and User-Friendly Online Experience
We developed a refined brand identity that modernised the look and feel of Amos Accountancy while remaining true to the values of the business. Multiple logo variations, brand assets and staff avatars were created to bring personality and consistency across customer touchpoints.
Alongside the rebrand, we redesigned and rebuilt the Wix website with an improved user journey, clearer navigation and a dedicated blog section to support SEO efforts. New email footers and brand guidelines completed the project, ensuring a consistent and professional experience across all communications.
