First Tech Challenge UK - Champion Org
Logo and brand design for robotics STEM charity First Tech Challenge UK's Champion Org team. A bold, bright and exciting brand solution that evokes pride and honour for being a Champion Org.
Champion Org
Champion Org is a special collective of organisations working with First Tech Challenge UK to mentor and inspire young people across the UK in robotics STEM.
First Tech came to Oodles Creative in needs of a fresh logo and brand kit that they could send out to their Champion Orgs. The aim was to build a brand that acts as a badge of honour and leaves the Champion Orgs feeling proud to be just that. First Tech were looking to incorporate their brand message of 'More Than Robots' into the Champion Org brand, so it can act as an extension of their charity.
First Tech's desire was to create a new brand that complimented their First Tech brand kit but stood out on it's own. They wanted bright, bold and exciting colours and design elements that oozed energy and evoked an community feel.
Our Approach
Based on the initial brief, we designed a shield-style logo that incorporated their More Than Robots brand logo within. We designed it to look like a badge or sticker, plus designed mono variations to be used across a range of marketing materials. The choice of font matched their First Tech branding; we personalised it to look like a shining gold emblem.
As a large-scale charity with mutliple branches of brands, they provided us with a collection of colour palettes already in use. From this, we took inspiration and combined a new bold, fresh colour scheme that exudes energy and excitement. A key note we needed to incorporate was the gold (yellow) colour to push that being a Champion Org is a top honour.
To compliment the brand even further, we designed a series of extra elements including an energy burst, trophy, shields and two patterns. The main patterns were used across all collateral to really connect to brand together. The building blocks pattern symbolises the building of community, knowledge and skills. The shield pattern symbolises champions, teamwork and all-inclusiveness.
Project Scope
Logo (with variations)
Bold & Bright Colour Palette
Brand Elements
Brand Pattern
Google Slides
Banners
A4 Letterhead
Social Media Templates
Branded Table Cloths
The Outcome
Full Logo & Brand Suite
Multiple Brand Collateral
Easy-to-Use Brand Kit
Brand Guidelines
Proud Champion Orgs
The second shield version is exactly what we’re looking for, I think it conveys the purpose of a Champ Org really well and love the energy. I can see them already being super proud of presenting it publicly.
- Patrice John-Baptiste, Head of Impact & Engagement at FIRST UK
Thanks so much! The Champ Org I'm in today loves them!
- Paige Totis, FIRST UK