Modernising IML Transport Services with a Professional Brand Refresh
Organisation
Business
Deliverables
Branding
Marketing Design
Vehicle Graphics
Industry
Logistics
As IML Transport Services continued to grow, their existing logo no longer reflected the professionalism and reputation they had built within the transport industry. Having seen the results of our work with another client, the team approached Oodles Creative to develop a more polished brand identity and supporting marketing materials.
Working closely with the Managing Director, we created a professional brand refresh designed to strengthen credibility, improve consistency and support the next stage of the company's growth.
Creating a Brand That Matched an Established Business
While IML Transport Services had successfully built their business, their original self-designed logo no longer represented the quality and professionalism of their services. They needed a stronger visual identity that would inspire confidence, stand out within the industry and create a more consistent appearance across customer touchpoints.
Alongside the logo refresh, the business required brand guidelines and supporting materials to ensure a cohesive and professional image moving forward.
Developing a Professional Identity Built for Long-Term Growth
Following a discovery process and industry research, we explored the key elements that define the transport sector and used these insights to develop a distinctive logo concept. Working collaboratively with the client, we refined the design and colour palette until we arrived at a solution that reflected the company's vision and values.
To complete the refresh, we produced a comprehensive set of brand assets including brand guidelines, business cards, email footers and vehicle magnet graphics. The result is a cohesive visual identity that strengthens brand recognition and provides a professional foundation for future marketing activities.