Creating a Sustainable Brand Identity for Simply Cork UK
Organisation
Business
Deliverables
Branding
Website Design
Packaging Design
Marketing Design
Industry
Fashion
Simply Cork UK launched with a mission to bring stylish, sustainable cork fashion to the UK market. As a sister brand to Simply Zen, the business needed an identity that felt connected to its existing brand family while establishing its own distinctive presence within the eco-conscious fashion space.
We created a thoughtful and nature-inspired brand identity that reflects Simply Cork's commitment to sustainability, ethical products and positive environmental impact.
Building a Brand That Connects with Eco-Conscious Consumers
As a startup entering a niche market, Simply Cork UK needed a brand that clearly communicated its values while standing out from traditional fashion retailers. The identity had to appeal to environmentally conscious consumers, showcase the natural qualities of cork products and create a strong connection with customers who share the brand's passion for sustainability.
At the same time, the brand needed to feel aligned with Simply Zen while developing its own unique personality and positioning.
Designing a Brand Inspired by Nature and Sustainability
We developed a visual identity that builds on the established Simply Zen branding while introducing unique elements that reflect the natural beauty of cork. The logo incorporates custom typography and a distinctive brand mark inspired by nature, community and the organic patterns found within the products themselves.
To reinforce the brand's eco-friendly message, we created a colour palette influenced by cork trees and natural landscapes, resulting in a clean, premium aesthetic that resonates with environmentally conscious consumers. The final brand suite provides a cohesive and versatile foundation that supports future marketing and business growth.