Simply Zen
Logo and brand design for skincare and wellbeing business, Simply Zen UK. As a startup business, Simply Zen were looking for a logo and brand design that made people feel relaxed and at ease, with simple elegance.
Simply Zen
Simply Zen UK is a female-led startup business focusing on natural, homemade skincare and wellbeing products. From moisturising hand creams to fragrant home diffusers, Simply Zen's aim is to help people relax from the hustle and bustle of life through natural remedies.
Their vision for their brand was simplistic elegance, with a natural undertone, as well as a premium look and feel. Their aim? To build their customer-base and connect with their target audience (primarily women).
Our Approach
Based on Simply Zen's desired outcomes, we focused on a feminine, minimalistic logo design. We have used an elegant serif font, with a personalisation to the letter P and E. This ensures the logo is unique and custom to Simply Zen. The P signifies the intertwining of a plant, with 'leaf-like' shape, nodding to the natural and organic elements included in their wellbeing products. The E is more of a gesture to a ying-yang symbol; a symbolic element that conveys peace and a feeling of 'zen'. The subtlety of these design choices also conveys the clever simplicity that Simply Zen was looking for.
To compliment the logo, we designed a collection of brand elements that focused on the top natural ingredients being used within Simply Zen's products - lavender, aloe vera and rose. Our choice of colour palette led to brighter tones that resembled each of these ingredients. We decided to go for a contrast to the clean, cream logo by focusing on the natural elements of the business. The brand elements were hand drawn in a line art style to keep the simplistic, premium approach highlighted within the brand.
Project Scope
Logo
Colour Palette
Fonts
Brand Elements
Brand Overview
The Outcome
Full Logo & Brand Suite
Easily-Usable Brand Kit
Consistent & Defined Branding
I would definitely recommend Oodles Creative. They have helped me with, not one, but two startup businesses. They've designed logos and full brand kits to help me connect with my audience and bring my brand to life. Their creative design communicates the core values of my business and I couldn't be happier with the outcome! Thank you so much for your help, will definitely be coming to you with more design work!
- Sadie, Founder of Simply Zen UK