The Cosy Canine Club
Logo, brand and Wix Studio web design for a dog day care and boarding business. We developed the logo, brand and website, based on the key words of a safe cosy environment for dogs when away from home.
The Cosy Canine Club
Oodles founder Charlotte Wale wanted to set up a sideline business looking after dogs! She loves having dogs around the house and after losing her own dog earlier in the year, wanted to look at dog day care and holiday boarding business. As a new business, setting up from scratch with lots to consider including gaining a license and setting up the various aspects needed to launch, Charlotte commissioned Ebony to create the logo and branding. Charlotte wanted a friendly, cosy brand look to put owners at ease knowing their dogs were going to be in a safe, comfortable environment.
Our Approach
After an initial discussion, Charlotte filled in the creative questionnaire that gave her a chance to think about the direction she wanted the logo and brand to take. Each question helped to consider the business ethos, plus start to narrow down on what she really wanted from the brand. Going from designer to client, Charlotte found it was helpful to consider all of the questions thoroughly and this helped Ebony to build the brand look.
When Ebony received the questionnaire, she started looking at keywords and evolved a few options, quickly narrowing down on one idea that stood out and Charlotte loved the idea! Ebony then evolved this into a brand pack with extra elements including patterns and dog illustrations.
Charlotte loved the elements created by Ebony and we've even added them as a digital download in the shop for you to craft with!
www.wedooodles.com/product-page/dog-stickers-a4-sheet-plus-a4-patterns
Project Scope
Logo
Branding
Colour Palette
Wix Website
Business Card
The Outcome
Full logo & Brand Suite
Easily-Usable Brand Kit
Consistent & Defined Branding
Fantastic work from Ebony who took my rambling ideas and then created the logo that worked perfectly! The creative questionnaire was easy to fill in but really help me narrow down my thoughts. I love the extra illustrations and have lots of ideas for merchandise now too!
Charlotte Wale, Cosy Canine Club owner