The Cosy Canine Club
When Oodles Co-Founder Charlotte Wale decided to launch a new venture — a dog day care and holiday boarding business — she wanted to create a brand that felt as warm and welcoming as the environment she envisioned for the dogs in her care.
After the loss of her own dog earlier in the year, Charlotte was inspired to build a space that felt like a home from home for every dog — safe, cosy and full of love.
To bring her vision to life, she collaborated with Ebony from Oodles Creative to develop a friendly, comforting brand identity that would instantly put owners at ease and reflect the care at the heart of The Cosy Canine Club.
Deliverables
Logo
Branding
Colour Palette
Wix Website
Business Card
Our Approach
After an initial briefing, Charlotte completed Oodles Creative’s brand discovery questionnaire, designed to explore her vision, values and desired direction for the brand. The process helped clarify the business ethos and refine what she wanted the logo and identity to represent.
Once Ebony received the completed questionnaire, she began developing concepts based on the key themes and keywords that emerged. One idea quickly stood out — perfectly capturing the playful, homely feel Charlotte envisioned. From there, Ebony brought the concept to life through a full brand pack, complete with custom patterns and charming dog illustrations.
Charlotte loved the final result — so much so that some of the design elements are now available as digital downloads in the Oodles shop for others to enjoy and craft with.
www.wedooodles.com/product-page/dog-stickers-a4-sheet-plus-a4-patterns
The Outcome
Full logo & Brand Suite
Easily-Usable Brand Kit
Consistent & Defined Branding
Fantastic work from Ebony who took my rambling ideas and then created the logo that worked perfectly! The creative questionnaire was easy to fill in but really help me narrow down my thoughts. I love the extra illustrations and have lots of ideas for merchandise now too!